IDEA Cellular, India’s third largest mobile operator on Wednesday launched of its ‘Gold Standard’ 3G services in J&K circle. The  services will be available in Srinagar and Udhampur, to start with, and will progressively grow to cover other major locations in the region.

Local citizens, business communities, and domestic and international travelers to tourist destinations in this Himalayan region can now avail Idea’s 3G services to connect with the world of faster Internet, Video Conferencing, Mobile TV, IdeaMall Application Store, besides many other infotainment services.

“Our strategy to expand 3G services in rural, industrial, agricultural and educational heartlands of India has helped us become the largest 3G network in the country. We hope mobile users in J&K will connect to Idea’s 3G services and avail a range of high-speed data services, and roaming facility while travelling to other parts of the country.”

With the launch of 3G services in J&K, Idea’s national 3G footprint now covers over 1,600 towns across 20 circles.Idea has traditionally focused on growth from semi-urban heartlands of India and will continue to drive its 3G services from these industrial, agricultural and educational regions.