Consumer preference for mobile services is rapidly shifting from voice to data with the traffic for mobile data shooting up i.e. tripling in a year’s time. The growth registered is over 10 times faster than the growth of voice services.

Just in December last year, mobile data traffic exceeded mobile voice traffic. According to Ericsson statistics, global measured mobile data traffic stands at nearly 225,000 terabytes per month as of the second quarter of 2010.

"The growth and benefits of mobile broadband are undeniable," said Ericsson'''s Senior Vice President, Chief Technology Officer & President of Ericsson Silicon Valley Håkan Eriksson.  "The business model for mobile broadband is becoming one of increasing profitability and competitive differentiation through superior quality of service. Operator's focus on end-to-end converged IP networks is key to addressing the dramatic traffic growth, while reducing costs and improving the user experience. For consumers, mobile broadband is transforming the way we communicate and prosper as a society."