Uninor, a new entrant in the field has launched new tariff schemes for its customer for Facebook and WhatsApp. The customers will have to pay Rs 15 per month for unlimited access to Facebook. For low data users, the charges are 50 paise per hour.
Similarly, for WhatsApp, the charges will be Rs 15 per month for unlimited access, or Re one per day.
“We are now expanding strategy of Uninor from voice to Internet service. Also, we are moving out of volume-based Internet offering to service based,” said Morten Karlsen, the new CEO of Uninor. “With news plans we are looking at both first user and mass market like students and other price sensitive segment.”
Initially, the plans are available in Gujarat, Maharashtra and Goa. By the end of the month, it will be expanded to Uttar Pradesh, Bihar, and Andhra Pradesh.
“With these plans, we will be able to increase our target which is double our revenue from Internet service as well as increase our active Internet customer base", said Amaresh Kumar, Uninor Chief product officer and Head of Internet Project.
Uninor offers only 2G services that allow average speed of 100Kbps to 150Kbps. At this speed, users can download a video from WhatsApp of 16MB (maximum size allowed by WhatsApp) in about 14 minutes.
“We are looking for users who want to use Facebook and WhatsApp for short time, frequently and without worrying for how much data they are consuming. It can be used for text messaging or chat comfortably,” said Kumar.
Facebook has over 93 million users and WhatsApp over 40 million users in India.