Reliance Communications, on Wednesday announced the introduction of Next-Gen app-to-app calling in the country and worldwide, launching the ‘Calling Ka Naya Tareeka’ offer for existing and new customers. With ‘Calling Ka Naya Tareeka’, customers will experience significantly better app-to-app voice calls with high-definition (HD) quality and instant connections. Further, RCOM’s 4G LTE network in the 850-MHz spectrum band—considered worldwide as the most optimal frequency for Next-Gen voice and data services will provide an unparalleled user experience.

Commencing with its pan-India launch of the India-first ‘Calling Ka Naya Tareeka’ offer, RCOM is offering HD app-to-app calling at an introductory price of just Rs 39—for 300 minutes of calling in India, and anywhere in the world. In the fast-changing telecom space, the new plan will enable RCOM’s customers to make calls worldwide through various popular data-based apps, such as JioChat, Whatsapp, FB Messenger, Skype, Google Hangouts, imo and Viber, amongst others.

“RCOM has always had a special emotional connect with Gujarat, and we are excited to redefine voice calling in India by introducing the ‘Calling Ka Naya Tareeka’ offer in our home state, offering app-to-app talking in India, and anywhere in the world. Using our Next-Gen 4G LTE network, customers will experience HD quality and instant connectivity, freedom from slow Internet access and blazing data speeds on the digital superhighway. They will enjoy uninterrupted HD video streaming, super-fast uploading and downloading of movies, music and images. For Rs 39, customers can talk for 300 minutes anywhere in India and worldwide—that makes it very affordable too for mass adoption,” said Gurdeep Singh, Chief Executive Officer, Consumer Business, Reliance Communications.

With this launch, customers in Gujarat—riding on RCOM’s world-best 4G LTE network— will also be able to experience blazing data speeds on their mobile phones and other connected devices. Reliance Communications’ super-fast data speeds, delivered on the 850-MHz frequency band, will be available simply with a new SIM dispatch, delivered to their doorstep. To ensure an even richer voice and data usage experience, RCOM is striking alliances with top e-Commerce companies and device manufacturers to drive the fast-evolving ecosystem.

To begin with, RCOM’s Next-Gen services are being made available to customers across a range of smart devices, including mobile phones and the highly-successful Wi-Pod data access device. RCOM has historically led the telecom story in India, and this launch of the country’s first app-to-app talking plan is the latest addition to its growing list of firsts.

Special demo zones and kiosks have been installed at the company’s Reliance Stores across the country so that customers can get to experience the true power of the new launch. The widest and latest ranges of Smartphones and data access devices are already available at all Reliance Mobile Store outlets.