The business houses will longer have to worry about the limit of 200 SMS per day per SIM to inform the customers about their services as Telecom Authority of India (TRAI) on Wednesday decided to exempt machine to machine and person to machine messages from the limit of 200 SMS per day per SIM.

TRAI took this decision after business houses and other stake holders expressed their apprehensions that because of the limit of the 200 SMS per day per SIM imposed by TRAI on September 27 last year, they would not be able to “send machine to machine and person to machine SMSs which are sent by them to initiate process or application for their operational requirements.”

“TRAI has duly considered such representations and has excluded all machine to machine and person to machine messages from the limit of 200 SMS per day per SIM”, said A. Robert J. Ravi, Advisor, TRAI in a statement.

He said  that TRAI had sought clarifications from various companies regarding delivery of information through SMS related to services or maintenance provided by them to their customers and the decision is in line with these the clarifications received from their representations.

“Such services include providing details of driver or taxi on booking of Radio Taxi, tentative date of delivery of goods, tentative date of attending complaint, contact details of person attending the complaint etc”, he said.