SoftBank’s subsidiary Brightstar Corp has appointed Sanjeev Chhabra as its new director for India business, the company said in a release on Tuesday.

Sanjeev who was earlier responsible for B2B enterprise business at Brightstar, has taken over the role of director from Deval Parikh. As part of the new role, Sanjeev will be responsible for Brightstar’s business across the India market.

The executive has management experience to the position from his 22-year career in the ICT industry, out of which last 10 years have been with Brightstar. He has previously worked in roles including direct partner engagement and vendor relationships.

Previously Sanjeev was senior vice president - B2B enterprise business where he was responsible for profitable growth of the business unit and worked closely with OEM and channel partners