Smartphone brand Mobiistar on Monday appoined Aniruddha Deb as the chief marketing officer, the company said in a statement. Aniruddha has 16 years of experience in advertising and marketing communication across FMCG, consumer durables among other verticals.
“We are pleased to welcome Aniruddha onboard. With our offline expansion and strong focus on tier II and tier III markets, we required an able and experienced person like him. We know Aniruddha will certainly help us on our journey to becoming one of the top 5 smartphone brands in the affordable segment in the country by the end of the year,” said Carl Ngo, Co-founder and CEO, Mobiistar India and Global.
Prior to Mobiistar, Aniruddha worked as vice president of integrated services at Cheil SW Asia HQ where he led Marcom for Samsung handheld products & corporate for the SW Asia region.
He has also held brand leadership roles at Lowe (Thailand, Mumbai & Delhi) as the regional business director and at Ogilvy & Publicis India as vice president and worked on Unilever, Nestle, LG, Vodafone, Subway, KFC, Maruti, HSBC, Ministry of tourism among others.