After Samsung, Xiaomi, Micromax is also planning to build its own OS along with a suite of services and apps and it will run across its phones, tablets, televisions, wearables, Reports ET, (Economic Times).
The first smartphones with the new OS will be available by the end of this financial year and they will be affordably priced, Micromax cofounder Vikas Jain told ET.
According to a report, the company’s software team in Bengaluru is believed to be developing the forked Android OS and about 75 people in design teams have been acquired from Nokia’s R&D in Beijing.
The company believes that it is closer to Indian audiences and has a better understanding of the local market, but despite its strong performance in the smartphone and other product segments, the company's future growth would have to come from services built on top of its products to ensure customer stickiness and brand loyalty.
The Micromax is the No 2 handset brand in India closed the ‘fiscal 2015 with Rs 11,000 crores of revenue’ and sells about 3 million phones a month.
ET, (The Economic Times, India's largest Economic daily) |