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Technology
Google Tez, UPI based mobile payments and commerce app launched in India
TT Correspondent |  |  19 Sep 2017

Google, on Monday announced Tez, a simple and secure mobile app for digital payments and commerce, built with the goal of working for everyone in India. The app is available now for download on Google Play (Android) and the App Store (iOS).

Built on the Indian government-supported Unified Payments Interface (UPI), Tez allows users, free of charge, to make small or big payments straight from their bank accounts. The app was built for India, working on the vast majority of the country’s smartphones and available in English and seven Indian languages (Hindi, Bengali, Gujrati, Kannada, Marathi, Tamil, and Telugu). Tez works in partnership with four Banks — Axis Bank, HDFC Bank, ICICI Bank, and State Bank of India (SBI) — to facilitate the processing of payments across over 50 UPI enabled banks.

“We are deeply committed to bringing the best of Google's technologies to Indian users, and Tez takes that to the next level. Tez was built for India first — and starts us on a journey to make digital payments simpler and more accessible to everyone. We want to combine the best of Google with the best from our partners — Axis Bank, HDFC Bank, ICICI Bank, and State Bank of India — to supercharge digital payments and commerce for as many Indians as possible and help them get the most from every rupee,” said Caesar Sengupta, Vice President of the Next Billion Users team at Google.

“With Tez, we are not just building an app but working towards a digital ecosystem that brings together millions of smartphone users, small merchants, large businesses, and financial institutions — all built on the UPI infrastructure that NPCI and the Indian government have taken great initiative in developing. Today is the start of a new journey for us. We look forward to bringing more features and innovations to meet people’s needs, and providing businesses with more ways to interact with their customers,” said Diana Layfield, Vice President, Head of Finance & Commerce Products, Next Billion Users.

Current app features include:

• Simple transactions on the spot: Tez’s Cash Mode securely sends money from person to person with just a few taps. By pressing and holding the Cash Mode buttons at the same time, two people using Tez are able to make a secure transaction in seconds without needing to share private details like phone numbers or account numbers. This happens through Google’s proprietary Audio QR (AQR) ultrasound technology . Best of all, recipients get the amount deposited to their bank account instantly.
• Pay anyone: Starting a payment is now as easy as starting a conversation. Tez syncs with the contact list in users’ phones, in accordance with their privacy settings. This way user can start a transaction just by searching for a friend’s name or phone number. Once a contact is on Tez, users do not have to add beneficiaries or enter bank account number and IFSC codes. If the other person is not on Tez or in the phone contact list, then users can still pay them with their bank account number or UPI ID. Transaction history with each person is grouped together like a conversation — just like how Gmail groups emails together. This makes it easier to find a particular transaction, instead of going through long statements.
• Pay at offline and online businesses and get offers: Tez is accepted anywhere that UPI is accepted - even shopping at the corner store or buying online. When users shop at a Tez for Business merchant (see more details below) they get access to tailored offers and smart reminders for upcoming payments. Integration with Chrome makes mobile web payments just like paying in an app, and users can quickly get to a business’s website or contact customer support, right from Tez so they don’t need install an app for every business they engage with.
• Integrated with bank accounts: Tez is not a digital wallet requiring constant top up. Instead, Tez works with all 50+ UPI-enabled banks, so that money stays in users’ bank accounts until they need to use it. Tez users continue to earn interest from their banks and have their deposits backed by bank security guarantees. There is no need to reload a digital wallet.
• Multiple security layers: Tez is backed by multiple security levels, including dedicated security systems offered by Indian banks, the NPCI, and the Tez Shield — Google’s suite of security features, including a machine-learning-based fraud detection engine, device level protection, including a Google PIN, and no sharing of phone numbers or bank account numbers via Cash Mode. Customer service is available 24/7.
• Built for India first: Tez works on the vast majority of smartphones on both Android and iOS, in English and Hindi. The Android version is available in additional Indian languages: Bengali, Tamil, Marathi, Telugu, Kannada, and Gujarati.
• Tez Scratch Cards and Tez Lucky Sundays: With each eligible transaction, Tez users have the opportunity to win Tez Scratch Cards™ worth up to Rs 1,000 and get enrolled for the weekly Lucky Sundays draw of Rs 1 lakh. No need to hunt for coupon codes: When a Tez user wins, as per applicable terms and conditions, rewards go straight into the user’s bank account.

Tez for Business

At the launch event, Google also announced a program called “Tez for Business,” which offers businesses new ways to unlock the potential of digital payments and engage their customers.

Benefits for businesses include:
• Business Channels: Tez for Business merchants get their own business channel on the Tez app where they can engage directly with their customers to share offers, send payment reminders, link to their mobile website or customer support, and more. This gives an app-like payment experience without needing to download an app.

• Chrome web payments integration: Online businesses can integrate the Payment Request API so they can securely accept UPI payments using Tez on their mobile websites with just a few taps.

The program will be initially open to businesses with an online presence and will expand to offline merchants in the coming months. PVR Cinemas and redBus are already integrated at launch. DishTV, Jet Airways and Domino’s will come on board in the coming weeks. Businesses can express interest on the Tez website.

    
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19 Sep 2017(IST)  
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