Bharti Airtel announced the launch of series of Airtel Service Centre (ASC) spread across the rural pockets of Karnataka as part of its expansion plans within the segment.

Airtel said that the new initiative was based on extensive consumer research which point out that rural people are hesitant to speak with machines as well as contact centre executives and the ASCs will mainly be located in the main market in village places.

Announcing the launch of ASCs in the state, Mr. Venkatesh V, CEO, Mobile Services, Bharti Airtel Ltd, Karnataka, said, “Airtel is undertaking concentrated efforts to make mobile communication available in the smallest and remotest villages of the state, which otherwise do not have the same kind of communication facilities enjoyed by customers in a big town or district. We are now focusing on a dominant rural strategy to strengthen the 4A’s in mobile communication, i.e. – Availability, Affordability, Awareness and Acceptability. A one-stop shop for customers’ immediate communication requirements, ASCs will revolutionize the lives of our rural customers with localized mobile communication and service at closer locations.”