The per second tariff model first initiated by Tata Teleservices (TTSL) seems to be the game changer for the company as it emerged as the operator with highest new subscriber additions for the month of January, 2010. The company achieved the fete for sixth consecutive month.

The figure of 2.98 million (2,981,853 to be precise) is bit lower when compared to the last two months when the company managed to add 3.3 million subscribers each time but nevertheless the figures are highest in the industry.

Commenting on the landmark achievement, Mr Anil Sardana, Managing Director of Tata Teleservices Limited, said, “We thank and appreciate every subscriber’s faith in us as an efficient service provider, a quality that has led to TTSL emerging as the top grosser in the industry in terms of new subscriber additions. What makes this achievement especially momentous is that we have now led in new subscriber additions for six consecutive months, and have now emerged as the fifth-largest telecom operator in the industry, with over 60 million subscribers. This bears testimony to the efforts that have been put into making our network and services the best in the industry and we will continue to innovate and provide world-class products and offerings to our subscribers.”

The company expects to further leverage from its partnerships including the recently launched GSM services by its partner Virgin Mobile as well as the T24 services launched in alliance with the Future Group. Additionally it is banking on offers such as Pay Per Call Flexi Plan from Tata Indicom and BuddyNet from Tata DOCOMO to maintain momentum.