  RIM on Wednesday launched Porsche designed luxury BlackBerry smartphone which delivers “engineered luxury and performance.”
The Porsche Design P’9981 smartphone from BlackBerry has a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display and comes with comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. It also includes premium, exclusive PINs that help easily identify another P’9981 smartphone user.
“Since 1972 Porsche Design has presented milestone products with iconic style, and the P’9981 smartphone from BlackBerry will be our next landmark,” said Dr. Juergen Gessler, CEO Porsche Design Group. “The pure and distinctive design, coupled with authentic materials and an emphasis on the manufacturing process, perfectly match our philosophy and complement the Porsche Design product assortment.”
“The Porsche Design P’9981 is a truly modern luxury smartphone, where the timeless style of Porsche Design meets the unmatched mobile experience provided by BlackBerry”, said Todd Wood, SVP for Industrial Design, Research In Motion.
The Porsche Design P’9981 is built on a performance driven platform that features a 1.2 GHz processor, HD video recording, 24-bit high resolution graphics, and advanced sensors enabling new augmented reality applications. It comes with 8GB of on-board memory, expandable up to 40GB with a micro SD card.
BlackBerry 7, the operating system for the new Porsche Design P’9981, includes a next generation BlackBerry browser with a fast, fluid web browsing experience that is among the best in the industry. It also features Liquid Graphics technology, which delivers a highly responsive touch experience with incredibly fast and smooth graphics.
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