Ericsson is launching SON optimization manager which automates the process of optimizing the capacity, coverage and quality of mobile networks.

The end result is that users experience fewer dropped calls and get a better internet browsing experience, while operators benefit from happier customers, reduced operating expenses, as well as increased traffic and revenue from their existing networks.

"SON Optimization Manager is based on a simple idea - increasing automation to overcome increasing complexity. We call this Smart Simplicity, because it simplifies operators'' processes and makes them more efficient", said Ulf Ewaldsson, Senior Vice President, Chief Technology Officer, Head of Group Function Technology & Portfolio Management at Ericsson.

LTE standardization introduced a range of network optimization and management features that Ericsson is now making available for automating multi-standard networks, bringing the latest self-organizing management features to existing operator networks.

This solution helps extend SON functionality to existing networks, regardless of how many vendors or standards are involved. Optimizing the use of existing network assets is a key component of any heterogeneous (hetnet) network strategy, so SON Optimization Manager is a good fit for operators that are looking to build future-proof networks.

Ericsson's optimization solutions are already in use in more than half of the world's major cities. SON Optimization Manager has the potential to improve the mobile broadband experience for customers the world over - and has clear business benefits for operators in the fast-moving mobile market.

Whereas optimization is traditionally a slow, complex process carried out at regular intervals by teams of network experts, SON Optimization Manager fully automates the process. Optimization can take place network-wide on a daily or hourly basis and expert staff are freed from having to perform repetitive manual tasks and able to focus instead on more strategic activities.