Idea Cellular, the No. 1 mobile operator in Kerala, has further strengthened its 3G services in the state with the launch of 3G services in Idukki district including towns in high range like Adimali, Munnar, Kattapana, Thekkady, Mayiladumpara, Anakara, Cheruthony, Kumily, Thadiyampadu and Nedumkandam.

With over 73 lakh subscribers including 13 lakh 3G subscribers and 1700 3G cell sites Idea cellular continues to be the No.1 3G services provider in the state. Idea has now strengthened its leadership position both in terms of revenue and customer market share. Idea is the highest penetrated mobile network in the circle, reaching out to over 97 per cent of the population.

Idea has introduced innovative 3G data plans including unlimited 3G data and tariff plans for all its subscribers across the state. Idea had recently announced the launch of a range of 3G smartphones loaded with benefits and 3G plans, starting at Rs. 5,850 onwards, to drive penetration of data services in the country.                                                                                                                           

Commenting on the Idukki launch, Mr. Vinu Verghese, Circle Head - Kerala, IDEA Cellular, said, “It is a matter of great pride to announce that Idea has successfully launched 3G services in every district of Kerala and that too in a record time of less than one year. While 2G covers over 97% of the Kerala population, 3G coverage has already crossed 50% of the Kerala population in this short span of one year. This will immensely benefit the growing customer base to keep pace with the changing times.”