Reliance Communications too is set to enter the Application Stores space with the company set to use its RWorld network to market the App Stores.

The RWorld has now been positioned as World 2.0 to signify an upgraded version and one which will offer latest features. RCom says its App Stores will re-define the “Wow Experience”.

A content management system supporting latest features available on mobile handsets will compliment the new version of RWorld. The service delivery platform will be capable of supporting on-device portals, idle screens, widgets and RSS readers.

The initial launch of Application Stores will support the company’s GSM subscribers and will be launched from this month-end. For CDMA subscribers the App Stores will be available by this quarter-end.

Mahesh Prasad, President - Reliance Communications, says, “It is our constant effort to offer our customers a ‘wow experience’ and with the launch of the Reliance Applications Store, we will be taking a giant leap in that direction. Applications Stores have benchmarked the overall VAS experience of customers globally, and the launch of Reliance Applications Store in India will provide consumers a broad selection of relevant, fun and exciting applications to choose from in the easiest possible way.”

According to the company the concept of RWorld 2.0 revolves around 4 Cs namely customer experiences based on smartphones, content localization & SNS generated content, contextual search for content across all Voice, SMS and Data and clear & simple pricing.

RCom claims that its Reliance Developer Program (RDP), which is live since 2002 has over 10,000 individual and corporate registered developers.

RCom’s announcement follows market leader Airtel deciding to launch similar App Stores on February 10 and earlier Aircel also making announcements regarding its App Stores launch.