Mahindra Comviva, on Monday launched its new Data Monetization Platform - ‘Infinity’ at the Service Innovation World 2016 event, in London. The platform successfully blends enterprise business requirements with telecom operator’s network capabilities providing the perfect medium for enterprises to manage and run their digital engagements.

Infinity Data Monetization Platform enables enterprises to create rich and contextual digital engagements with their consumers, employees, partners and connected devices while leveraging the telecom operator’s data channel infrastructure and assets. At the same time, it empowers Telcos for the first time, to expose data as an engagement channel for the enterprises and thereby better monetize the data pipe. The platform offers a state of art business layer providing pre-built ready-to-deploy use-cases, enabling enterprises to launch engagement products swiftly.

“Telecom operators have a significant opportunity of being a digital enabler for the enterprises, adding value to the digital engagements towards their end customers in a faster, better and cheaper way. Enterprises, on the other hand, are taking a hard route today towards digital engagements with their customers through fragmented approaches for mobile apps, websites and content. Mahindra Comviva’s Infinity platform solves this problem by enabling Telcos to offer data channel to enterprises for their digital engagement initiatives in a uniform and consistent way. We firmly believe that data is the next currency and Infinity is a significant step in realizing that paradigm,” said Aditya Dhruva, Vice-President and Head of Messaging and Broadband Solutions, Mahindra Comviva.