Retail major, Future Group launched a digital portal, FutureBazaar.com with an aim to revolutionize digital retail space in India.

The company launched 'The Battle', which will last for 96 hours non-stop and have consumers vying to possess the cheapest consumer electronics offerings.

Elaborating the group's plans, Kishore Biyani, Group Chief Executive Officer, Future Group stated, “Through this launch from FutureBazaar.com, we aim to empower Indian males between 21-44 years to indulge in aspirational purchases at unbeatable prices and guaranteed quality. We believe that this initiative will set the stage for digital retail to contribute a substantial part of our overall revenues and will possibly start a D-Commerce revolution within the country.”