Tata DOCOMO launched ‘Diwali Bumper Contest’ both for its Pre-Pay and Post-Pay subscribers, providing them with an opportunity to win a wide range of prizes.

A bumper prize of Rs. 4,00,000 will be awarded to the participant collecting the maximum number of points through the offer period. Moreover, there are various other exciting prizes for customers who participate in this contest—subscribers can win a gold coin worth Rs. 20,000 daily, or a Tata Nano Car (or a cash prize of an equal amount) every week. The first and second runners-up will win cash prize of Rs. 3,00,000 and Rs. 1,00,000 respectively. Participants have to score a minimum of 10,000, 5,000 and 2,000 points to be eligible for the Grand Prize, and the First Runner-Up and the Second Runner-Up prizes, respectively.

Speaking on the occasion, NV Subbarao, Regional Head – South East, TATA DOCOMO, said: “We are delighted to be a part of our customers’ joy and festivities this Diwali and through this offer, we hope to spread a little more joy and color. Through this contest, our customers get a chance to win exciting prizes like gold coins, Tata Nano cars, etc. We hope to further cement our bond with our customers as we celebrate this festival together.”

To participate in the SMS-based ‘Diwali Bumper Contest’, customers have to simply SMS ‘DO’ to 54321—after which they will receive unique content items like Jokes, Love Tips, Shayari, Health Tips, Recipes, Greetings, Vaastu & Feng Shui Tips, and Thoughts of the Day. Every time a customer responds, he or she will accumulate 1 point each. Each SMS will be charged at Rs. 3.