Bharti airtel unveiled a new identity with new logo and new theme from A R Rehman with an aim to have a shared worldwide vision across its operations in 19 countries in Asia and Africa. airtel also announced that it has crossed the significant milestone of 200 million customers, reinforcing its leadership position in global telecom.

Announcing this, Sunil Bharti Mittal, Chairman and Managing Director, Bharti airtel said, “Fifteen years ago Bharti airtel started its journey in India with a promise of delivering world class and affordable services. Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world. It reinforces our promise to deliver innovative services and a superior brand experience to our 200 million customers across Asia and Africa.” 

According to airtel, the new face of airtel is youthful, international, inclusive and dynamic – representing the journey of the first Indian brand to go truly global. The new identity underlines airtel’s willingness to embrace everything that is new. The red colour, which is an integral part of the brand, continues to represent the energy and dynamism that has made airtel the success it is today. The new curved addition to the logo is a symbol which will help ensure instant recognition across diverse international markets, said airtel.

The airtel signature tune has also been refreshed by A R Rahman making it youthful and dynamic in line with the new visual identity.

The unveiling of the new identity also marks the 200 million customers milestone for airtel.  airtel crossed 50 million customers in October 2007 and 100 million in May, 2009. The company added the next 100 million customers in just 18 months. This further cements airtel’s positions as one of world’s leading telecom companies.

For its customers in India, airtel also announced that it was on course to launch its 3G services by the end of the year.