Video services provider for the mobile medium, Apalya announced a new strategic partnership with Discovery Network to broadcast the latter’s bouquet of channels on the mobile platform.

The channels on offer include Discovery Channel, TLC, Animal Planet, Discovery Turbo and Discovery Science are available on the mobile platform.

Rahul Johri, Senior Vice President & General Manager, India, Discovery Networks Asia-Pacific, said, “It has always been Discovery’s endeavour to evolve continuously and to strive to showcase its unique and differentiated content through most innovative and diverse platforms. Discovery has a wide distribution network in India and this recent tie-up to broadcast our channels on mobile TV is just a step forward in the direction of leveraging new technology to create additional touch points with our current and prospective viewers.”

Commenting on the partnership, Vamshi Reddy, Founder & CEO, Apalya Technologies, said, “We are pleased to partner with Discovery Networks Asia-Pacific, a leader in non-fiction entertainment in India. Our partnership with Discovery Networks underscores Apalya’s commitment in bringing rich and differentiated TV content to mobile users across India. With its content going live on Apalya, I am sure Discovery networks will gain unprecedented reach and popularity.” 

This mobile TV service will be available across all leading networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo, Tata Indicom, Tata Photon Plus, Virgin VFlash and Reliance Net Connect etc. With this partnership, any consumer with a GPRS connection can download the mobile TV application of her operator from the mobile-enabled WAP sites of their respective service providers and view various channels of Discovery Networks.