Aircel on Friday joined hands with U.K.-based Blyk to offer interactive, youth-focused mobile service. Through 'Blyk on Aircel', mobile subscribers will get a variety of products and services. "It brings for the youth a truly exciting and interactive experience and even great brand engagement," said Aircel Chief Operating Officer Gurdeep Singh.

"Our tie up will offer best deals to subscribers. For instance, Blyk on Aircel lifetime membership along with irresistible offers by Aircel such as unlimited dialler tunes up to a period, Aircel pocket internet, music connect and much more," he said.

Speaking at the launch of the service, Antti Ohrling, Chairman of Blyk India and Co-founder of Blyk Worldwide said, "We intend to develop Blyk on Aircel to become a game-changing engagement media in the Indian market.''

The Blyk product will be available in all retail outlets and exclusive Aircel stores. It will also be available on the web at www.aircel.com/blyk.