Nokia and Intuit joined hands to develop and deliver an innovative mobile and web-based marketing service named GoConnect for small businesses. As a marketing pilot project, the alliance launched the services in New Delhi and Chandigarh.

The service promises to make it easy for users to create personalized messages that resonate with their customers, from a special offer for their birthday to a note to let them know their order has arrived.

The service will be offered on subscription basis and works via mobile phone and web. The service is available through Nokia Priority Dealers as well as www.intuit.in/goconnect. A six month subscription for Intuit GoConnect costs Rs. 2400 and includes 10,000 SMSs. A year’s subscription costs Rs. 3600 and includes 20,000 SMSs. GoConnect is initially available for Nokia C3, Nokia C5, Nokia E71, Nokia E72, Nokia E75  & Nokia 2730 handsets, with more being added at the beginning of December.

“Our research shows that access to information technology has been one of the limiting factors for most small businesses especially when they work in a heterogenous network based environment. They often struggle with finding the appropriate service that helps them to effectively reach out to their customers,” said Vipul Sabharwal, sales director, Nokia India. “Intuit GoConnect is a breakthrough service to help small businesses deepen relationships with their customers, leveraging Intuit’s expertise in small business solutions and Nokia’s expertise in mobile and location based services,” added Antti-Jussi Suominen, general manager, Commerce, Nokia

 “After thousands of hours of observation and research with Indian small businesses, we believe we’ve created a solution that will help our customers stay ahead of the pack in today’s competitive environment,” said Terry Hicks, Vice President and General Manager, Intuit Global Small Business. “With Intuit GoConnect, we hope to offer them a way to grow through strengthened customer relationships, with targeted communications that increase repeat customer visits. We are thrilled to work with Nokia to bring our respective areas of expertise to offer this revolutionary service.”