Bharti Airtel  announced the launch of a speech recognition-based service in partnership with Nuance Communications at a price of Rs 2 per minute.

Airtel subscribers will have to dial a single number to access a host of services, including hello tunes and news, against the current practice of calling different numbers for different offerings.

The speech recognition-based service, ‘One Number, One Voice’, can be accessed by Airtel mobile users in India by dialling 54321 and customers will be charged Rs 2 per minute for it, Bharti Airtel and Nuance Communications said in a joint statement.

“We look forward to leveraging Nuance Communications expertise towards delivering an improved “search and discover content” experience for Airtel mobile customers across India,” Chief Marketing Officer at Bharti Airtel Shireesh Joshi said .

The service, which can distinguish between regular callers and first—time callers, offering a customised caller experience wherein novice callers get more hand-holding whereas frequent callers are offered short-cuts, the statement added.

The service currently supports English, Hindi, Tamil and Malayalam and will be rolled out in other languages subsequently.

‘One Number, One Voice” is available for Airtel customers across Madhya Pradesh, Tamil Nadu, Chennai, Kerala, Chandigarh and Uttar Pradesh.