Tribal DDB India, a part of DDB Mudra that provides creative solutions through interactive and new media, enabled the third instalment of the ‘Mobile Roadie Hunt @ Idea’. 

The moment the user logs on to www.mobileroadiehunt.com, the person’s Facebook information (count of friends, profile picture etc.) will be visible on the background of the microsite. The users will also get to upload content in the form of videos etc. for their friends and Raghu and Rajeev to comment on.