Sistema Shyam TeleServices Ltd (SSTL), which operates under MTS brand,  said it has set up a data centre in Noida for Rs 35 crore that will help in cost effective energy utilisation and data security.

"The data centre has been built by technology giant IBM.

It is MTS''' third data centre in the country after similar set ups in Chennai and Jaipur. The company has invested over Rs 35 crore in its latest data centre," the company said in a statement.

"This latest set up would provide impetus to the MTS data focused strategy and is in line with our plans to foray into cloud computing services segment," MTS India Chief Information Officer Rajeev Batra said in the statement.

The applications in the centre would be in shared and fall-back mode between Chennai and Noida for enhanced customer experience, it said.

The data centre has intelligent BMS (building management system) for round the clock monitoring and surveillance in order to have effective energy utilisation and security, it added.