Telecom major Bharti Airtel on Thursday announced the launch of online on-demand digital video service Airtel Movies in collaboration with Anil Dhirubhai Ambani Group firm BigFlix. "The launch of ''Airtel Movies' comes on the back of a rousing response to our recent offerings of Airtel broadband TV and Airtel Photos.

We will look to continuously refresh content in response to feedback and customer needs," Girish Mehta, Chief Marketing Officer, Telemedia Services, Bharti airtel said in a statement.

Airtel Movies will be an on-demand digital video library with original DVD quality content that would be available to Airtel broadband customers in the form of an add on monthly pack, the statement said.

The service would be in collaboration with BigFlix. With this, customers will be able to access 500 movies along with 100 TV shows, 100 trailers and 100 music videos for Rs 229 per month on their computer, laptop or tablet at home.

Airtel said the service can be accessed on WiFi and movies can be enjoyed anywhere in the house.

"The launch of Airtel Movies powered by BigFlix is a novel association.It will allow consumers to watch movies and TV shows of their choice sitting in their homes through their Airtel broadband connection that is free of advertisements," Manish Agarwal, chief executive officer, Reliance Entertainment Digital said.

Watching 'Airtel Movies' requires standard Macromedia Flash player version 10.2 and no other specific software, the statement said.