Nokia India, the Gurgaon Traffic Police and the Millenium City Welfare Society, and Denave India have joined hands to launch a traffic management project called ‘3rdEYE’ in Gurgaon. The project, aimed to leverage technology as an enabler to curb traffic disruption in the satellite town, will be implemented across the East, West and Highway traffic zones in its first phase.  Denave, a technology powered sales enabling services provider, has created software called ‘Tselina’ that will be integrated with Nokia E5 to capture and report traffic rule violators in the city.

Up to 300 traffic police personnel stationed at different locations in the city will be equipped with 3rdEYE to monitor traffic violations. 50 traffic marshals have already been given a Nokia E5 each which is installed with the software ‘Tselina’ that will allow them to capture photo evidence of the traffic violation including vehicle with the surroundings, license plate and the driver’s face if possible. The photograph will be tagged with a time stamp and geo-coordinates, and uploaded on the server to produce a permanent record of the violation. The police or public can retrieve the photographs at a later stage and use them as evidence to penalize offenders.  

Suresh Vedula, Director Enterprise Sales, Nokia India, said, “3rdEYE runs on Nokia E5 handsets, one of our most successful smartphones in the country. The mobile handset running the software will enable traffic marshals to record an offence and upload it real time. The application, developed by Denave, is extremely easy to use on the Nokia E5. The pilot has been extremely successful and we, along with Denave, hope to evolve this technology further. This is a great example of local authorities and the community coming together to use technology as an enabler.”

“3rdEYE is a project aimed at promoting safe and responsible driving in Gurgaon. Through this project, we hope to strengthen the existing traffic police force by deploying a technology that is scalable with a structured back-end process to manage large volumes of data. The tamper proof will be supported by prominent companies including Sapient, Convergys, Cognizant, Dupont, Keane, Microsoft, Egon Zehnder, WNS, American Express, and several others. The Society partnered with Gurgaon Police and DLF to implement the one-way in DLF CyberCity, which has eliminated the traffic bottleneck in the area.