| General | | | Windows Phones with Mango an opportunity for Nokia | | | TT Correspondent | | 27 Aug 2011 | | |   Nokia Oyj, which missed out twice on the love-in between smartphone users and their applications, may have a chance with Microsoft Corp's Windows Phone 7 to attract writers of the next "Shazam" or "Angry Birds" blockbuster.
Third-party applications helped make Apple Inc's iPhone the most profitable smartphone as users flocked to a handset with a slick touchscreen and an online store that has grown to more than 425,000 games and other programs.
Google Inc's Android system, supported by dozens of manufacturers, also lured developers and became the best-selling smartphone system in the first quarter, soaring past Nokia's Symbian software.
Nokia is seeking to regain momentum by offering smartphones with Windows Phone 7, which will run about 30,000 applications, plus more that are being prepared before its release next quarter. Nokia is retiring Symbian, which frustrated app suppliers with its shifting versions and writing tools. Developers say the switch to Windows gives the Espoo, Finland- based company a greater chance of success.
"Nokia has had a hard time attracting enough committed developers and this is a chance to win them back," said Jani Nevalainen, a manager at software developer Symbio, which works for clients including Nokia and Microsoft and has offices in Cupertino, California, Beijing and Tampere, Finland. "Many things that were time-consuming on their earlier phones are a walk in the park on Windows Phone."
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