Idea Cellular, launched on Monday an innovative ‘Music Recharge’ service for its mobile users in Andhra Pradesh. Launched for the first time in AP, the new VAS service, ‘Music Recharge’ enables mobile subscribers to listen and enjoy their favorite Telugu and Hindi music, on all types of handsets, and as per their convenience.

Recharge pack does not get auto-renewed until the user opts for a recharge of the service thereby making it very customer friendly.

Announcing the new initiative, Mr. B. Ramakrishna, Chief Operating Officer - Andhra Pradesh, IDEA Cellular said, “ The new service has been designed keeping in mind the music penchant of consumers in AP who are avid followers of all kinds of music, be it classical, cinema, folk etc. Idea Music Recharge will enable users to access their choice of music, while on the move.”

The new recharge voucher is available at all retail outlets, Idea Showrooms and Idea Points in Andhra Pradesh circle.