Huawei Devices, a subsidiary of Huawei Technologies Co. Ltd on Wednesday signed the renowned author Chetan Bhagat as its brand associate to attract youth.  By signing Chetan Bhagat who is also seen as a youth icon, Huawei Devices establishes a strong connect with the youth for its Smartphones and Tablets category. 

Chetan Bhagat known for his youth oriented novels Five Point Someone (2004), One Night @ the Call Center (2005), The 3 Mistakes of life (2008) and 2 states-the story of my marriage (2009) has also inspired a multiple Bollywood films like 3 Idiots and Hello. Under his association with Huawei, Chetan will support the launch of Huawei’s products ranging from Smartphones to Tablets and will also be a part of all digital, ATL & BTL activities.

Confirming the news, Mr. Anand Narang, Director, Marketing and Solutions, Huawei Devices said , “We are pleased to get Chetan Bhagat on board as our Brand Associate. Huawei’s latest range of Smartphones and tablets cater to the youth and we are positive that our association with Chetan Bhagat will help us engage youth in meaningful ways.

Speaking about the association Chetan Bhagat said, “It feels great to be associated with Huawei - a technology brand.  As an engineer from IIT, I have always been very interested in technology and its applications. Telecom has been one of the fastest growing sectors in India and Huawei has played a big part in this growth.”