ESPNcricinfo has made an agreement with Idea cellular to launch an ad campaign to connect brands to cricket fans both in India and worldwide.

Rich media banners will allow Idea to deliver multiple messages to consumers at different times throughout their visit to their app.

According to an official statement, the campaign aims to ensure that on any single visit to the ESPNcricinfo mobile site or web portal, Idea is one of the most visible brands.

Idea Cellular will also sponsor the home page and rankings sections of the ESPNcricinfo mobile site, and, display advertising online.

ESPN International digital media VP Tom Gleeson said, "Around the world, and especially in India, cricket is a sport consumed heavily on mobile media. More sports fans are following the sport on mobile phones and ESPN is now ideally placed to help leverage this opportunity for brands and to serve fans wherever they are. The nature and scope of this campaign enables Idea Cellular to deliver multiple messages during users visits and further demonstrates our unrivalled ability to connect brands to cricket fans both in India and worldwide."