Augere, a pioneer of 4G wireless broadband with 4G licenses covering more than 500 million people in emerging markets in South Asia and Africa has selected Ericsson to offer broadband services under the ZOOSH brand to residential and business customers in Madhya Pradesh and Chhattisgarh.

The  rollout of  services will  start from  early next  year, with a soft launch

planned for early Q2 2012.

LTE enhances the end-user experience and enables the rapid transfer of large amounts of data. With increased speed and decreased latency, consumers can enjoy a wide range of applications such as internet surfing, online gaming, social media and video meetings. LTE also has the capacity to meet future demands for new and enhanced mobile internet applications.

Ericsson will also be responsible for providing managed services and network operations for three years. Ericsson will plan, design, build, operate, maintain and provide spare-parts management for the 4G network for Augere. The contract includes the supply, installation and commissioning of the network.

Lars Stork, CEO, Augere Wireless Broadband India Private Ltd said, " India today offers one of the most exiting growth opportunities globally in wireless broadband services and we believe LTE will provide us with a network to offer a customer experience in line with the core values of our brand ZOOSH.

"Ericsson is proud to partner with Augere for the introduction of 4G-based TD-LTE services in India. Mobility and broadband are among the main elements of Ericsson''s vision of a Networked Society. With LTE and TD-LTE, the mobile broadband experience will reach the next level. It is exciting to see India, one of the world's largest telecom markets, planning the next steps for mobile broadband", said Fredrik Jejdling, Head of Ericsson in India.