Telecom gear maker Nokia Siemens Networks (NSN) has implemented a customer experience management (CEM) solution for Bharti Airtel which will help the operator optimise user experience for its subscribers.

"It (CEM platform) will enable us to identify the root cause of a problem and rectify the same before the subscriber experiences any impairment in service delivery," Bharti Airtel Director Network Group Jagbir Singh said in a statement.

The financial details were, however, not available.

The CEM platform will maintain and store real-time experience metrics for every subscriber in the network enabling Bharti Airtel to cater to customer needs.

"It can assist the marketing teams by providing new insights about customers'' usage and preferences, and hence enhance Bharti Airtel''s capabilities to create customer delight," Nokia Siemens Networks Head of India region Sandeep Girotra said.