Comviva, the global leader in providing mobile solutions beyond VAS, on Thursday announced the launch of its innovative ‘single click’ self-care application – WebAxn, a client - server based solution that provides a simple to use customer care application.

Comviva’s WebAxn solution enhances mobile self-care experience by enabling users to manage their own account directly through a client on their handsets. Customers can check their balance, monitor mobile usage, manage subscription to VAS services and access support information related to their subscription. From an operator’s perspective, the Comviva solution reduces the cost of customer care in addition to providing an alternate channel to deliver other services direct to their customers.

“With an effective customer services framework to flexibly adapt and service current and emerging customer needs, operators can achieve a strategic and operating competitive advantage - engaging more closely with customers and differentiating their services in the market”, said Manoranjan Mohapatra, CEO, Comviva.

Elaborating on the benefits, Arun Tanksali, Head, Mobile Lifestyle Solutions, Comviva, added, “deploying a self-care application such as WebAxn on the subscriber’s device offers an opportunity to place greater control in the hands of the subscriber, whilst delivering a faster and richer service experience.”

WebAxn Self-Care harnesses the capabilities of the smart phone, as well as those of GPRS-enabled feature phones, to deliver a faster and richer experience to subscribers who value simplicity, speed and quality. WebAxn Self-Care provides operators with a route to offer a wide portfolio of VAS offerings directly to their end customers, enabling them to sample and subscribe to a range of content and services from within the WebAxn Self-Care applications - speeding access to services and reducing the operator’s overall customer care cost.