Canvas M Technologies, Tech Mahindra’s VAS subsidiary and part of the US$ 14.4 Billion Mahindra Group, on Wednesday launched its unique job portal service “Saral Rozgar” with Tata DOCOMO, the unified brand of Tata Teleservices Limited.

There are more than one hundred categories of job seekers available under this service, which can enjoy the benefits of low cost service; location based opportunity matching; direct interface with job providers through the media that they understand.

Saral Rozgar won a  National Award for "Excellence in Innovation with Rural Telecom Focus” at the 5th National Telecom Awards 2011 held on the occasion of World Telecom Day on May 17, 2011.

“Saral Rozgar”, is a first of its kind mobile VAS solution from CanvasM targeted at providing utility based services to bottom of the pyramid, the blue-collar job segment. Using this service, a blue collar job hunter (like driver, maid, supervisor, plumber, electrician, salesman etc.) will be able to create resumes and apply for jobs through their mobile handsets over a simple human assisted voice call by dailing a short code 541410 using their TATA DOCOMO number.

“With mobile VAS providing huge opportunities across sectors and projected to pace up further, we are confident that with this service, both job-seekers and job-providers will be able to explore the opportunities and benefit out of this unique service solution”, said Jagdish Mitra, Chief Executive Officer, CanvasM.

GurinderSingh Sandhu, Head Marketing, Tata Teleservices Limited said,  ‘Saral Rozgar” will provide a huge opportunity for the blue collared workforce in the country to access thousands of job postings with a click from their mobile.”