InMobi, the world’s largest independent mobile advertising network, has appointed Anita Swan as Regional Marketing Director, Asia Pacific.

She will spearhead the company’s marketing strategy for the region alongside the global executive team. 

Anita was previously Head of Marketing, Asia Pacific at Alcatel-Lucent where she led a multicultural central marketing team across product, communications, digital and social media, events and public relations efforts

“Anita will help us further fuel the regional mobile ecosystem, given her extensive regional experience, marketing expertise, and advertising background,” said Atul Satija, Vice-President and Managing Director of InMobi, Asia Pacific. 

Anita will be responsible for expanding InMobi’s marketing efforts in SEA, China, Korea, Australia, New Zealand and India with the local marketing teams in these markets. She brings with her over nine years of experience in the telecommunications space in the Asia Pacific region and a further seven years in the digital advertising space. 

“Asia Pacific is home to some of the fastest growing mobile markets and InMobi has done an exceptional job establishing its leadership in the region. I’m very excited to be part of an amazing team and to be brought into the fold as the company powers up for greater growth in Asia Pacific,” Anita said.