Flytxt, the global technology leader in mobile marketing and campaign management, on Thursday announced that Zantel, one of the fastest growing telecom operators in Tanzania, has selected Flytxt for its subscriber engagement initiative.

AS per the agreement the comprehensive mobile campaign management platform from Flytxt with advanced analytics capabilities will enable Zantel to provide right offers to the right subscribers at the right time.

At the same time, the platform will enhance customer experience by ensuring that the privacy preferences of the subscribers are strictly maintained. The ability of the platform to manage closed loop marketing campaigns with automated reward provisioning generates maximum conversion and optimizes ROI on marketing offers. Flytxt’s marketing consulting service further enhances the capability of designing and managing high ROI marketing campaigns.

 “I strongly believe that with the deployment of Flytxt platform on our network, we can elevate the customer experience to the next level and strengthen our customer relationship further by providing precisely targeted offers and content. We selected Flytxt not just for their matured technology but also for their consulting capability and proven global expertise in successfully managing a wide variety of mobile campaigns”, said Ahmed Mokhles, Chief Commercial Officer of Zantel and Sr. Vice President of Etisalat Group Said

Speaking on the partnership, Dr. Vinod Vasudevan, CEO, Flytxt, said, “It is an extremely exciting feeling to be part of the Tanzania’s mobile growth story along with Zantel. Our technology is designed to enhance marketer’s efficiency and allow them to be more creative and innovative in their mobile campaigns. This partnership will provide Zantel further impetus to stay ahead of competition by providing greater customer satisfaction.”