Matrix Cellular, the leading service provider of international telecommunication services, has slashed their International Roaming rates up to 50% this summer. Interestingly, despite the difficult economic scenario, the scope for international travel is huge,  with Indians all set to pack their travel bags both for business as well as leisure trips.

The new rates will provide customers with an opportunity to save even more while travelling abroad with a Matrix SIM card. With this initiative, Indian travellers will now find staying in touch with their loved ones while overseas easy and affordable.

People travelling to the UK this summer can now call back home for as low as Re.1/minute. This is just not all. Besides receiving free incoming calls.

Customers who are hooked to their emails or other social media sites on their Smartphones can also activate data services on their handheld at just 1/10th the cost of International Data Roaming charges. With the new Global Blackberry SIM, customers can get unlimited access to Emails, Browsing, BBM, Facebook and Twitter in over more than 150 countries at just 50 pounds. Matrix has left no stone unturned to provide a one stop solution for every international traveler by offering complete voice and data services at the most economical prices.

Commenting on the super summer bonanza, Arun Batra, CEO, Matrix, said, "Matrix Cellular is committed to offering its customers best-in-value products and services whenever they''re traveling abroad. With the onset of the holiday season, these tariff reductions spell huge benefits for holidaymakers and business visitors as customers are now able to save a great deal of money as compared to any other option."