Huawei, aleading global information and communications technology (ICT) solutions provider, on Tuesday announced its sponsorship of the Atlético de Madrid football club in their match against Real Madrid on April 11 at the Vicente Calderón Stadium.

This agreement marks the first sports sponsorship for Huawei in Western Europe, and supports the brand’s goal to connect with consumers globally as it celebrates 10 years of operation in Spain.

“This exclusive sponsorship supports our aim to become one of the leading global mobile phone brands, and provides an opportunity for consumers not just inSpain and Western Europe, but globally, to learn more about our brand”, said Walter Ji, General Manager Huawei Spain and Portugal.

From its beginnings as a company selling devices to large businesses, Huawei Device has evolved into a brand that also sells devices directly to millions of people. In recent years, Huawei Device has become a leader in home devices and mobile broadband, and has launched premium flagship smartphones, including the Ascend P1 and the Ascend G300. 

“The Atlético de Madrid is one of Spain’s most valued brands, which is developing an important plan of internationalization. Within this context, the Atlético de Madrid aims to reach agreements with global leading companies,” said Enrique Cerezo, President of Atlético de Madrid. “Huawei makes a great partner as it is a leading international technology company with a wide presence in Spain. We are very proud of this agreement in the Atlético de Madrid.”

The Atlético de Madrid football club is one of Spain’s most well-known and best-loved teams. With 637 fan clubs throughout Spain and 27 fan clubs other countries throughout the world, Atlético de Madrid won the Europe League in 2010 and the UEFA Super Cup in 2010. The match against Real Madrid on April 11 will be broadcast throughout Europe, the UK, Middle East, Africa, Japan, China, the USA, and South America.