Sistema Shyam TeleServices Limited that nationally provides telecom services to over 16 million customers under the brand MTS has deployed PeerApp's UltraBand transparent caching platform in its network.
UltraBand enables operators to provide the best possible end user quality of experience for multimedia content while actually reducing network infrastructure and bandwidth costs associated with carrying "over the top" video and peer-to-peer traffic.
MTS provides its high-speed mobile broadband services under the flagship brand MBlaze in more than 300 towns across India, including the top five metro areas, and the company is rapidly expanding its high speed data network.
PeerApp's UltraBand transparent caching platform will help MTS speed up content delivery and reduce network load up to 40% by automatically detecting popular content and delivering it as close as possible to the subscriber.
According to Rajeev Batra, Chief Information Officer, MTS India, "Mobility has become a key aspect of using internet. Whether it is rich content or high speed connectivity, our endeavor is to deliver a stupendous internet experience to our customers while ensuring on the move access to data services. With PeerApp's UltraBand, we can optimize service quality which would help differentiate us further in the expanding data market."
"Rising consumer expectations for quality and consistency of mobile broadband services has created a surge in interest in transparent caching solutions among mobile operators in India and globally," said Samuel Bachar, vice president of products and marketing, PeerApp. 'MTS' decision to deploy UltraBand validates the benefit that our technology can bring." |