Research In Motion on Thursday announced the debut of its new retail concept in India with the opening of the BlackBerry Premium Store in Delhi.

Located at M6, Connaught Place in the heart of New Delhi, the store will feature the entire BlackBerry product portfolio. Serving as a gateway into the world of BlackBerry, The BlackBerry Premium Store will offer holistic consumer experience on BlackBerry consumer and enterprise services to its consumers.

A unique experience destination, the BlackBerry Premium Store will provide customers the opportunity to discover the BlackBerry experience within special zones featuring consumer and enterprise applications along with product service and a demo zone to highlight the exceptional performance of BlackBerry smartphones. A knowledgeable and enthusiastic team in store will deliver expert information and advice to create the finest customer experience.