With the intent of massifying 3G and making it accessible to one and all, Idea Cellular, the most active brand on 3G, on Tuesday announced upto 70% price reduction on its 3G services.

The company said its sustained advertising efforts have led to the highest association of 3G with Brand Idea. Today Idea’s gold standard 3G services are present in 3207 towns. Idea has 2.7 Million active 3G users with average usage of 330 MB/month.

Idea prepaid & postpaid customers will now pay 3p/10 KB of data, a reduction of 70% from the earlier levels of 10p/10KB. To cater to different consumer segments, Idea has launched its new pricing in sachet packs, regular packs and unlimited packs. The New tariff plan aims to make internet usage within the reach of rural, mid town customers at home and will help first time users to experience the benefits of 3G. Idea’s objective is to drive mobile internet usage for the mass market.

Idea’s new sachet pack of Rs 10/- will now offer 30 minutes of high speed internet surfing. Surfing the net on your 3G handsets is a now even more convenient than visiting a cyber café with this innovative price pack. Idea has also unveiled “HERO-25” a new sachet pack which will give 100 MB data with 3 days validity at just Rs 25/-. Consumers, especially youngsters, will find these very lucrative to try and experience 3G services.

“We have been a pioneer in 3G since inception and with these new prices; Idea has brought 3G within the reach of the masses. I am confident that new prices will generate a lot of trial and will drive off take. Our new sachet packs of Rs 10 & HERO-25 are aimed at youngsters who will access high speed internet on the go without worrying about the expense” said Sashi Shankar, CMO, Idea Cellular.

For regular home & SoHo internet users, Idea now offers 1GB of data download at just Rs 250/. Home internet users will find it very economical as it offers 21.1 Mbps vis a vis 2 Mbps speed of their wire line broadband. For professionals and corporate, Idea has unlimited plan priced at Rs 950/-.

The price changes are applicable for mobile phones and data card users.