According to IDC’s Worldwide Mobile Worker Population Forecast 2011-2015, 838.7 million employees in Asia/Pacific excluding Japan (APEJ) will be mobile workers by 2015 and majority of these mobile workers will be office based.

At its forthcoming IDC Asia/Pacific Enterprise Mobility Conference 2012, IDC will explore in depth what this means for companies in the Asia/Pacific region and how they can develop a strong, comprehensive enterprise mobility strategy to tap into this trend.

This IDC conference, which takes on the theme “Cutting Through the Mobility Hype”, is designed to provide attendees with a clear understanding of the latest developments in mobility, the reality of NFC/Mobile payments, as well as how to develop a mobility strategy that best suits their business requirements. The conference will also provide a mix of practical, real world case studies centered around mobile strategy and applications development as well as IDC’s analysis on the future of mobility.

Tim Dillon, IDC's Associate Vice President for Asia/Pacific End User and Mobility Research says, "Mobility is at its most exciting point since Martin Cooper of Motorola made the first cellular call. The convergence of devices, networks and applications has changed the expectation of 'any time, any device, anywhere' from hackneyed cliché to an exciting truism."

Amongst many issues, IDC's Asia/Pacific Enterprise Mobility Conference will explore workplace trends emerging through the consumerization of IT including the trend of Bring Your Own Device (BYOD). The BYOD trend is forcing organizations and managers to reflect upon workplace architecture so as to improve employee productivity and job satisfaction. The IDC conference will test a number of assumptions around BYOD including identifying organizations’ real considerations regarding mobile security and next generation workspaces.

IDC’s Asia/Pacific Enterprise Mobility Conference will also discuss the key mobile application areas for businesses today and why developers are unable to fully exploit social media and social networking in today’s mobile environment.