Idea Cellular has launched a new dual SIM smartphone “ID - 918” at Rs. 5994. The company says that the device which runs on android 2.3 operating system  has been receiving an overwhelming response across the nation.

Since the launch of its 3G services, Idea Cellular has been the frontrunner in rolling out 3G networks and communicating the relevance of 3G. Idea launched Smartphones in November 2011 to drive 3G penetration and has met with a positive response from its subscribers.

Idea Cellular India’s third  largest mobile service provider and a leading operator in the mobile devices business has launched a new Dual Sim ‘Idea ID-918’ smart phone under its 3G portfolio. Idea Cellular had taken the lead in the penetrating and edifying 3G services in the country through the launch and expansion of its ‘Gold standard’ 3G services and introduction of a range of affordable 3G smartphones. 

“Idea has always innovated to support the telecom services penetration in the country. In line with this commitment, we have introduced yet another affordable and fully loaded 3G Smartphone ‘ID-918’. Our first 2 smartphones ‘Blade’ and ‘ID-280’ saw higher uptake due to their multitasking capabilities and vast range of preloaded application. We have noticed good response and rapid uptake of our 3G services due to Idea smarphones’, said Sashi Shankar, Chief Marketing Officer, Idea Cellular. He further added, “The dual-SIM market is fast evolving and we are glad to bring this innovative, feature-rich and stylish smartphone and a powerful bundle offer to our subscribers.” 

Id 918 is the third model in the range of smartphones from Idea Cellular. The unique features of the new handset include: dual SIM, in built memory card, and changeable covers, all of which are backed by an Idea exclusive offer. Facilitating an easy upgrade to the smartphone, Idea is confident of the new offering increasing 3G handset density in its network by driving early adoption of 3G by its subscribers.              

 The new Dual Sim Idea smartphone ‘ID-918’ is based on 2.3 Android Operating System (OS). This handset comes with changeable covers and 2GB memory card. It also has a 3.2 MP Camera, 3.2-inch Capacitive (Multi Touch) screen, Micro SD  support up to 32GB, Geo-tagging, GPS Navigator software, FM radio and MP3 Player, WiFi, Bluetooth, Social Media Apps such as Facebook, Twitter, Orkut, and pre-loaded Google and Youtube, besides a range of other high-end smartphone features and Idea TV. The handset devices can operate as mobile phone, mini-computer, and also acts as a Wi-Fi router. 

All these phone features and its dual-sim capability for very affordable price of INR 5994. Idea ‘ID-918’ offers the most convenient and intuitive experience available for switching between SIM cards without compromising on features and fun.  

As a special introductory offer, Idea is offering data services worth Rs. 2300 with Rs. 259 pack, along with the new 3G smartphones making them the best buys in their respective segments. 

The Rs. 259 pack offers free subscription to Idea TV for 3 months, 2 GB of data download per month for 3 months, and 10 minutes free every day for 90 days. This special introductory offer is available for both prepaid and postpaid users.

The new Idea 3G smartfones will be available at all major mobile retail stores and Idea outlets across all major cities in India.