Noida Software Technology Park Limited , a JAIN TV group company, along with Motorola, Intelsat and KIT digital, have launched India’s first direct to network (DTN) cable service JAINHITS.

JAINHITS will mobilize the investment of over Rs 1500 crore over the period of five years in the Headend In The Sky (HITS) platform, with strategic support from its partners to deliver affordable digital service to existing cable operators and MSOs and help them meet the Government’s National Digitization Mandate.

Motorola is the end to end technology partner, KIT digital is the solution architect and managed services partner, and Intelsat is the satellite provider for the JAINHITS service. JAINHITS service will be available pan India to cable operators and MSOs by November 2012.

Dr J. K. Jain, Chairman, Jain TV Group said, ‘Instead of  investing our energies and money in building multiple digital headends, Cable Operators should join hands towards creating the HITS partnership into a Federation of Cable Operators that will  jointly create India’s unique new generation network to carry entertainment, education and information across the length and breadth of India . Let JAINHITS Federation of Cable Operators lead India to a cheerful digital revolution.

Commenting on the partnership, Kevin Keefe, VP & GM-Sales, Asia Pacific - Motorola Mobility said, “It is an interesting time in India as the country gears up to have digital cable revolution. As the global leader, we are excited to be part of this revolution and bring in all our experience in making sure the Indian consumers get the best TV viewing experience there is anywhere in the world.”

As previously announced, NSTPL signed a multi-year, multi-transponder agreement for C-band capacity on Intelsat 902 at 62 degree East. The company plans to use the capacity to create a white label, turnkey channel package (JAINHITS) that can be received and distributed by multiple system and local cable operators throughout the country.

Stephane Thibault, Managing Sales Director, Media Services, Asia-Intelsat, said, “India has a flourishing cable distribution market and millions of people in India watch TV via cable. With cable going digital soon in the country it makes sense to implement HITS technology. Intelsat’s satellites and video services enable new and innovative platforms that can efficiently reach consumers in regions of the world such as India.”

Nicole Dixon, Managing Director, APAC, KIT digital, said, “Media landscape in India is changing and the JAINHITS project is among our most exciting and challenging engagements. We are happy to be a strategic partner and sole system integrator and solution architect for the HITS platform, which we believe will transform digital TV distribution in the country and pave the way for an IP-based video delivery system to benefit all.”