Comviva, the global leader in providing mobile solutions beyond VAS is betting big on mobile data growth in West Africa with its award winning mobile data platform, which helps operators to provide faster, smoother, highly personalized and consistent mobile web browsing experience to subscribers.

Comviva also confirmed that its Mobile Data Platform will soon go live with one of the leading group operator in Congo B, and is expected to change the way mobile internet services are being offered in the region. This is expected to dramatically change the operators’ data ARPU and user experience.

Comviva’s Mobile Data Platform is a market proven platform that increases operators’ data volume by over 40% and increase ARPU (Average Revenue per User) by 20%. Further, it deploys advanced optimization, data management and monetization techniques to enhance the user experience by improving data download speeds by over 70% and stimulate revenue growth, whilst generating upto 45% savings on bandwidth and upto 50% on infrastructure investment.

Mayank Sharma, Vice President, Africa Region, Comviva said, “Over the last year operators in West Africa have witnessed huge demand for mobile data, especially in countries like Cote d'Ivoire, Senegal, Burkina Faso, Nigeria, Ghana and Cameroon. For this they need a solution that can complement their infrastructure and help them launch innovative data services to boost revenues and also ensure efficient network management to minimize the revenue leakages and cost overheads. Comviva’s comprehensive approach to mobile data management enables efficient and effective handling of the various types of data traffic. Our solution helps enhance mobile internet experience by improving data download speeds.”

Comviva, with over 10 years of experience in managing mobile data pipes for more than  80 operators globally across 40+ countries, is ideally placed to be the solution provider to evolve an operator’s Mobile data strategy. The award winning, Mobile Data Platform, is a comprehensive data suite offering Acceleration, Optimization, Smart Caching, Video Caching, P2P Caching, Policy & Bandwidth Management, DPI based profiling and inline billing. In addition, it also enables the operators to define policies (PCRF), performs real-time metering, (PCEF) and caching, transcoding and content adaptation techniques for HTTP, P2P and video content.

Currently, data traffic in West Africa is lower than voice. However, operators have reported that the demand for data services is doubling every six months. Operators expect that data will account for 60% of total traffic on 2G and 2.5G networks, and approximately 90% on 3G networks by the end of 2012.  In addition with cables landing in most of countries in the region, the global connectivity is in much better shape than ever before and will be the driver for data growth in the region.