Buoyed by good response in Kolkata and Bengaluru, Bharti Airtel, a leading global telecom services provider with operations in 20 countries across Asia and Africa, on Thursday rolled out Airtel postpaid 4G services in Pune. With this it has become the first operator in Maharashtra to bring the 4G experience for its customers.
 
Airtel customers in Pune will now have access to cutting-edge 4G LTE technology that delivers the most advanced wireless broadband experience available across the globe today.
 
Airtel also announced the availability and free trial offer of its all new service innovations for Airtel 4G customers, Airtel Broadband TV and Games On-Demand. Additionally, Airtel 4G services for prepaid customers in Pune will be launched shortly.
 
 “With both home and office users opting for 4G services, it is heartening to see early adopters of this technology acknowledge the experience that Airtel 4G delivers, for everything from streaming videos and downloading music, to accessing business applications, email and rich multimedia content. We are optimistic about the traction that 4G will see in months to come and look forward to rolling out our services in other circles soon”, said K Srinivas, President, Consumer Business, Bharti Airtel.
 
Airtel said that customers can now check the availability of Airtel 4G services in their area online through the familiar Google Maps interface and buy the services online. Along with a host of payment options, Airtel 4G will also be available on monthly EMI’s and cash on delivery. The online purchasing capability will soon be rolled out for customers in Bengaluru and Kolkata as well.
 
Airtel Broadband TV service on Airtel 4G dongle allows customers to stream live TV content directly onto their laptop or desktop without the prerequisite of a cable or set-top box connection. Using Airtel 4G, customers can now enjoy access to close to 76 channels and on-demand videos across various genres including movies, music, entertainment and news. While the price applicable for this pack is Rs.150 and Rs 49 for monthly and weekly subscribers respectively, Airtel 4G customers can leverage its introductory trial offer and access Airtel Broadband TV free of charge.
 
Airtel 4G LTE will also allow a seamless gaming experience on PCs and laptops. Customers opting for 4G can now leverage Games On-Demand service on Airtel to enjoy video games like FIFA and NFS from a host of publishers including as EA, Ubisoft, Square-Enix, PopCap and Alawar. Ranging from Rs. 5 a day for 30 games, to a full-fledged Rs. 199 plan offering over 350 games for a month, as many as seven Games On-Demand plans are now available for customers to enjoy. Customers can also experience these exciting games on Airtel 4G through a limited period trial offer. Airtel Movies launched earlier in Bengaluru now provides the subscriber an updated movie library of 1250 titles consisting of recent chartbusters, classics, and lot of critically acclaimed movies across different language and genres (action, comedy, drama, romance, etc).While the monthly subscription pack is Rs.149, we now have a offer free trial offer for all our 4G customers.
 
In 2010, Airtel had successfully bid for BWA license spectrum in Kolkata, Karnataka, Punjab and Maharashtra (excluding Mumbai) circles. Additionally, earlier this year, Bharti Airtel acquired 49 percent interest in Qualcomm AP’s India entities that hold BWA licenses in Delhi, Mumbai, Haryana and Kerala. The company has launched its 4G LTE services in Kolkata, Bengaluru and now Pune, and is currently working towards rolling out state-of-the-art networks in remaining licence circles.