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Apple opens Asia’s largest store in Beijing
TT Correspondent |  |  22 Oct 2012

Apple on Saturday opened the largest retail store of Asia on Wangfujing pedestrian street in Beijing. This is Apple’s third store in the city.

 John Browett, Apple's senior vice president of retail, had previously said that the new store is the company's largest store in Asia, with an area of 2,300 square meters and more than 300 employees.

According to the China Daily Wangfujing's three-story 4,000-square-meter store is Asia's largest. It's also Apple's eighth in China - there are two others in Beijing, three in Shanghai and two in Hong Kong.

The Sanlitun Apple store, the first in Beijing, opened in the Sanlitun Village shopping center in 2008. Ong believes Sanlitun might have been chosen because the area is an expat hangout, and the demographic was a major slice of Apple's early fans in China.

    
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22 Oct 2012(IST)  
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