The impact of mobile and internet India is getting larger and larger with even the youngest age group (9-11 years) showing advanced technology adoption and mobile internet usage similar to their older counterparts, according to Ericsson Consumer Lab report.

The report says that around 30 million of India’s 69 million urban Generation Z consumers own mobile phones, and 3 million of these use mobile broadband on their phones.

Extensive study across 16 cities in India reveals the digital lives of kids (9-11 years), tweens (12-15 years) and teens (16-18 years) in India, called Generation Z.

Fredrik Jejdling, Head of Region, Ericsson India, says, "This report captures the insights of a dynamic consumer group. These young people will shape the future mobile consumption for our industry."

"As a technology leader in mobile broadband, managed services and OSS/BSS, we conduct extensive research to partner our operators in understanding new trends of consumption," Jejdling says.

The key findings show that mobile ownership is catching on at an early age, with 30 million out of 69 million urban members of Generation Z owning mobile phones.

21 percent of urban Indian kids and tweens mirror mobile internet services usage as seen among their older counterparts. In fact, kids and tweens are more likely than teens to stream a video on YouTube once a week. They spend roughly seven hours daily with gadgets on mobile phones, watching TV and using gaming consoles. A total of 58 percent of Generation Z is now willing to give up watching TV in favor of browsing internet on a mobile phone.

According to report, social media is becoming more important for the Generation Z with 77% venting their frustration on poor service experience over social media which leads them to expect instant resolution of their issues and queries and constant feedback via social media itself.

Mobile broadband adoption within this segment is driven by family dynamics. Parents using mobile broadband were more likely to introduce their children to the technology as well. Today, 3 million mobile broadband users in urban India are aged under 18 - 35% of non-users with capable handsets are willing to take up mobile broadband in the next 3 months.

Only one in three urban parents are able to keep track of their children's communication activities and expect service providers to offer services in order to manage and monitor their children's mobile and internet usage. A total of 76 percent of the urban parents expect service providers to provide them with call and message log details of their kids - 63 percent of parents

are interested in an app to block unwarranted content. Interestingly, 30 percent of 9-18 year olds use a privacy screen to prevent others from seeing their phone.