Nazara Technologies, a leading mobile games developer and publisher, and Electronic Arts Inc. have entered into an exclusive business alliance to distribute EA’s collection of world class mobile games to over 770 million mobile phone consumers across Africa.
 
The agreement entitles Nazara to exclusive distribution rights of EA mobile games to all telecom operators across the African continent in 49 countries including Nigeria, Kenya, Tanzania and Ghana. EA’s portfolio of products includes top quality games such as Need For Speed™ The Run and EA SPORTS™ FIFA 13, which will be made available to consumers on JAVA and Android platforms through “N Play”, one of Nazara’s high traffic mobile gaming platforms.
 
 “We are delighted to extend the reach of our relationship with EA to cover the emerging gaming market in the African continent. Our alliance with EA in the Middle East has resulted in significant successes for both companies and we look forward to expanding our footprint across the African region,” said Nitish Mittersain, Nazara’s Group CEO.